The Own Studio
Theresa MarxThe Own Studio works to break the cycle of 'fast fashion' within the wedding industry, where pieces are worn once and then thrown away or left in the back of a wardrobe unloved. The brand turns wedding wear into luxury wardrobe staples, by not only working with ethical suppliers, but the brand also designs pieces that women genuinely want to wear beyond the wedding day.
Everything is made to order in London, while a small selection of pieces have been crafted made to measure using dead stock couture fabrics, in keeping with the label’s conscious approach. Its pieces are easy-to-wear, sleek and can come in separates that work perfectly with a casual everyday outfit worn with jeans or a white t-shirt. The Own Studio also encourage its wearers to have their bridal pieces tailored or dyed to wear again for another occasion, therefore promoting sustainability in fashion.
By Rotation
Courtesy of By RotationWhether you have a specific brand in mind or have been dreaming of a particular style that you just can't find from a sustainable brand, then renting your wedding dress could be a green alternative. Whilst the brand or materials used may not be strictly sustainable, by feeding into the circular fashion economy through rental, you will be doing your bit to help the planet.
By Rotation has seen an increased interest from brides choosing to rent; popular rentals include Shrimp bags – demonstrated by this chic bride – and Manolo Blahnik heels, which have become popular with its customers as bride's 'something borrowed and something blue' tradition.
Roland Mouret
Courtesy of ROLAND MOURETRoland Mouret is known for its sleek and minimal designs, which are delightfully feminine and timeless. Boasting elegant statement-making gowns, dresses, jumpsuits and separates, each featuring fine detailing and an exceptional cut that celebrates the female form and captures the bride’s individuality.
Mouret designs with sustainability in mind - the bride can incorporate her dress into her wardrobe and wear it for years to come for added longevity.
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Maggie Marilyn
Maggie MarilynWhilst not strictly a bridal label, Maggie Marilyn offers the most beautiful dresses for the non-traditional bride. If you're after a statement dress or suit to wear on your big day that looks chic and does good for the planet, then you're in safe hands with this New Zealand-based brand.
“Our purpose is to use fashion to create a better world. Our mission is to help transition the fashion industry to one that is transparent, circular, regenerative and inclusive. Our vision is for a healthy planet, empowered people and an economy that puts these things first, says founder and designer Maggie Hewitt.
Mother of Pearl
Courtesy of Mother of PearlEvery Mother of Pearl design is made with sustainability at the heart of everything – delivering well-designed pieces without compromising on ethics.
Amy Powney, the creative director, explained to us how being a sustainable label is all about changing with the times. "It isn’t an easy journey to try and be truly sustainable and you have to adapt and change constantly, but we’ve shown at Mother of Pearl that this is possible and we’re a small brand with limited means," Powney told us. "If we can do it, anyone can do it."
Reformation
Courtesy of ReformationSustainability is a key part of the business at Reformation. The brand invests in green building infrastructure to minimise waste, water, and energy footprints. By providing on-the-job training and opportunities for growth, it also invests in its team to make being greener a reality.
The brand uses RefScale, which tracks its environmental footprint, by adding together the pounds of carbon dioxide emitted, the gallons of water it uses and the amount of waste it generates.
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